Category Archives: Marketing Directory

Determining Your Target Market

When you want to market your products or services, the first thing you need to do is to determine your target market. Once target market is determined, you can then use the four P in marketing to decide how to approach your target market.

The Four P referred here is product, price, place (distribution) and promotion.

So, why is target market important? The main reason is that company exists for a reason. It needs to differentiate itself from competition in order to survive.

For example if you have decided to sell bottled water to the general mass in the urban area, then good luck with that. In the US, Pepsi and Coke has widespread distribution of bottled water consumption through its Aquafina and Dasani brand. If you still insists on selling bottled water, then you need to narrow your target market.

For example, instead of selling to the general mass, your target market for the bottled water can be physically active individuals who avoids thirst quenchers such as Gatorade when they exercise.

Once you identify this target market, you would then use the four P to differentiate yourself from regular bottled water. For example, in terms of place (distribution), you can avoid places such as fast food restaurants or lounges.

Statistically, people who are exercising, seldom visit these places. You would then concentrate your distribution on places such as the school’s sporting facility.

While choosing your target market seems trivial, it will cost you a lot of marketing dollars if done incorrectly.

Let’s assume that you do not decide what your target market is and you are now using the four P in marketing to market your product. You would then distribute your bottled water to places such as convenience stores, gas stations and the shopping mall.

Will you capture audiences who are physically more active than the population? Yes, you will. But, the percentage of that audience is small compared to if you focus your distribution on that target market. As a result, you spend large amount of money to capture a small portion of the audience. Worse still, big companies such as Pepsi and Coke are now aware that you are invading their turf. The next thing they’ll do is to bombard the mass media with advertisement and price cut to make your products invisible. If they do it long enough, your survival may be in question.

Therefore, choosing your target market is really important before marketing your products.

In the online world, you need to choose your target market too. Once you choose your target market, the four P should reflect this decision. For example, if your target market is individuals who are looking for ways to invest their money, you should not advertise in general audience such as CNN. Your marketing budget will be more effective if you spend your money in financial website such as Yahoo! Finance or The Motley Fool.

Same thing with your distribution channel. If you distribute your content to the general article directory, you will get loads of visitors who may not be interested in your products or services.

Furthermore, as discussed earlier, it might attract your bigger competitors thinking that you are trying to take away their lunch. If your bigger competitors are not inept, they will then react accordingly and launch offensive campaigns that will render your marketing campaign useless.

Fortunately, nowadays, there are plenty of niche article directories allowing marketers to publish articles of certain field. Thus, smaller publishers can gain more visibility as niche directories generally have less people submitting their contents.

Furthermore, larger competitors are reluctant to publish their contents there. The reason is that they have a larger cost overhead. Focusing on small target market will not do them any good. It is their loss. But you, my friend, should not miss this opportunity. It is one of the most efficient way of using your marketing dollars.

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HostingFinance

HostingFinance.com is all about delivering and sharing better than best Financial News and Articles so that our users can be confident about finding all great materials and benefit from this. Our intentions are very clear, we would like to improve your financial knowledge, make you confident of making any financial decision. By sharing our expertise and long-time business experiences in Finance and Marketing fields we are dedicated to find the very best possible solutions for our website users.

Our mission is to make financial matters simple and straight forwards for our content users. We started our journey with strong academic and business backgrounds. We have created very simple policies for our users and followers so there are absolutely no hiding objectives.

TOP 5 ONLINE STORES SHOPPING ONLINE IN SAUDI ARABIA

When you land in Saudi Arabia and have your first involvement with the postal administration you will rapidly comprehend why numerous avoid internet shopping. I have been through what’s coming to me of postal question, discounts, bothers and so forth with regards to internet shopping.

So why much trouble? Truly, I adore internet shopping it is one of my most loved side interests. Additionally, the arrangements you get online are incomprehensible here as are a large number of the design choices. I do have a tendency to like to get the vast majority of my design and magnificence purchases on the web. Following a couple of years of experience

I have custom fitted a short rundown of the best online shops conveying to Saudi Arabia. As far as choices, cost and client benefit every one of these spots completely fulfilled my shopping knowledge.

Remember the best conveyance choice regardless of where you shop online is by messenger shipping (trackable), on the off chance that it is not offered then I would mull over going out on a limb.

1. ASOS > http://www.asos.com

For all your style needs ASOS is the spot to shop. With a gigantic choice of design purchases for men and ladies this is a certain victor in my books. Conveying both their own image and different architects you will undoubtedly discover what you’re searching for. They offer both standard and express dispatching (messenger) and are phenomenal with regards to client administration. I totally cherish ASOS!

2. FeelUnique >http://www.feelunique.com/

All things excellence can be found here and at sensible rates. I specified in a before post about the strange swelling of costs on beauty care products (here) in Saudi Arabia, so this is a spending well disposed choice. They convey a huge number of restorative brands, body and hairlines and apparatuses for all your excellence needs. The main constraint when shopping here is that a few alternatives are restricted to Saudi Arabia customers on account of outskirt controls (boo)! At any rate in case you’re a stunner addict then this spot is made of dreams…

3. Kobo >http://www.kobobooks.com/

Savants this one is for you. The more famous site Amazon is additionally an alternative however I thought that it was loaded with bothers when I attempted to get something sent here. Indeed, even downloadable ebooks were dangerous and I the client administration did nothing for me. For bother free ebooks KOBO is the spot to shop. Everything is done on the web, straightforward and stretch free. Stocking the most up to date discharges and what’s coming to them of works of art this is a spot to visit. Additionally, it is perfect with most tablet devices including the iPad so there is no compelling reason to purchase the particular KOBO tablet.

4. Souq >http://saudi.souq.com/sa-ar/

Electronic hotspot this online shop is the solution for your nerd needs. They are a Middle Eastern organization that offers everything from cameras to home machines. Continually conveying the most recent models you are certain to discover what you’re searching for. The special reward shopping here is that they offer pay on conveyance benefit that gives you a chance to pay for your buy when the messenger touches base with your conveyance. This is awesome for the individuals who don’t have charge cards or those that are tired about utilizing their Visas on the web. As far as possible shopping here is that you have to every now and again check the site since stock rapidly offers out.

5. Cobone >http://www.cobone.com

Not your run of the mill online shop. This site is the spot to go when you’re searching for an arrangement. The site offers coupons for a few retailers, administrations, and excursion bundles each day at shockingly low costs. You will go over excellence spa bundles to auto itemizing specials, actually a coupon for everything. The site is city particular so simply pick the city your right now dwelling in and shop away. The site is unquestionably time touchy, as the specials are open for a couple days on end and restricted to a specific number. It is anything but difficult to utilize and is an incredible approach to encounter new eateries, spas and so on decisively of squandering any cash.

Low Cost Seo Tips

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

 

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New High PR Social Bookmarking Sites 2016|Top 10 Bookmarking Websites List

Best of new High PR Social Bookmarking websites on the Internet for 2016- Top 10 Highly Ranked Free Bookmark Submission Sites.

facebookmarketpro.com

twittermarketpro.com

pinterestmarketpro.com

linkedinmarketpro.com

youtubemarketpro.com

googleplusmarketpro.com

tumblrmarketpro.com

instagrammarketpro.com

redditmarketpro.com

wlmdirectory.com

High PR Social Bookmarking Sites 2015-16|Top 50 Bookmarking Websites List

Best of High PR Social Bookmarking websites on the Internet for 2015- Top 50 Highly Ranked Free Bookmark Submission Sites

(updated PR) manually checked list of bookmarking sites where you can Promote your Content FREE Online

 

You can easily Promote a blog, website, or market any content online using these High PR Bookmarking Websites 

Are you searching for the high quality bookmarking websites? Do you want to generate only the high quality backlinks? want to improve the page rank of your blog or website?

I think many people don’t realise that getting backlinks from any place could even harm the online reputation of their blog or website. Google started taking it seriously when they noticed that people are manipulating page ranks and search engine rankings by getting huge volume of backlinks to their web pages. So, to keep a tab on the search engine rankings for a particular website or blog Google now takes many things into account while assessing the backlinking structure of a webpage.

So, to be on a safer side, it’s alway better to get backlinks from high PR websites. Don’t go for quantity, instead focus on the quality a backlink.

So, this list is prepared keeping such things in mind. Most of the bookmarking sites for 2015 listed here posses high domain authority and online reputation.

Great bookmark submission sites for SEO– High PR (page rank) bookmarking websites are among the most searched sites on the Internet by SEO companies, internet marketers, advertisers, webmasters, bloggers, affiliates -for submitting bookmarks in order to get high quality incoming backlinks to their websites, blogs for free of cost !

 

High PR sites are very good from the SEO point of view. Do you want to improve ‘search engine optimization’ for your website or blog? Are you not getting enough search engine traffic from the Internet??

Try this list!

You should submit bookmarks of your web pages to these High PR websites properly. And, you will also get free backlinks from these high authority content sites.

This list of bookmarking websites is freshly updated along with the PR of the websites. So, All of these Good PR bookmarking sites are live and working finely.

List of DoFollow Social Bookmarking websites

Presenting here a ‘never-seen-before’ ultimate list of 50 high page ranked social bookmarking web sites 

If you find this bookmarking list worth your time- Please like and do share this, thanks!
  1. Google Bookmarks 9PR
  2. Yahoo Bookmarks 9PR
  3. Delicious Bookmarks 8PR
  4. Digg bookmarks  8PR
  5. Slashdot  8PR
  6. Reddit 8PR
  7. Stumble Upon 8PR
  8. Chime 8PR
  9. Plurk 8PR
  10. Cite U Like  8PR
  11. Interesting Pins 8PR
  12. Zotero
  13. Diigo 7PR
  14. Explore Bookmarks 7 PR
  15. Bookmarks Puclic Now 7 PR
  16. Scoop it 7PR
  17. Evernote 7PR
  18. Meta Filter 7PR
  19. Hey! Mister Wong 7PR
  20. Fark-bookmark 7PR
  21. News Wine 7PR
  22. Bibso Many 7PR
  23. Blink List 6PR
  24. Folkd 6PR
  25. Hot flix  6PR
  26. Kwoff 6PR
  27. D Zone bookmarking 6PR
  28. Blog Marx 6PR
  29. Give a link 5PR
  30. Instapaper 5 PR
  31. Net Vouz 5 PR
  32. Tagza 5 PR
  33. 43 Things to bookmark 5PR
  34. You Mob 5PR
  35. Rstat 5PR
  36. Your Buddy’s bookmarks 5PR
  37. Social -Bookmarking 5PR
  38. Wire fan 5 PR
  39. She Told Me about bookmarking 5 PR
  40. Bookmarking made Speed lite 5PR
  41. You news me back  5PR
  42. Go go to link 5PR
  43. Cuzo microblogging 5PR
  44. Drop Jack 5 PR
  45. Bookmarks are A1 4PR
  46. Fazed 4PR
  47. Cloudy tags 4PR
  48. Linkatopia 4PR
  49. Jeqq bookmarking 4PR
  50. My HQ 4PR
  51. Co rank 4PR
  52. PRMSP 4PR
  53. iKeep my bookmarks here PR4

Web Hosting Companies

With thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price. When you have an established domain name with a good web hosting company, you can get reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics.

Your web host will charge you a fee for monthly service that ranges from $10 or $20 to the more expensive $50.00 per month. Plan to pay between $300 and $500 per year to your web host.

Always avoid free or very inexpensive web hosting services, because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc.

Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site.

Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so.

Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. Three things to look for in a web hosting company are:

  1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. Ask them how long it takes for them to typically respond to your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support.
  1. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100% guarantee on its network availability or network uptime.
  1. Financial Stability: If you’re running very critical operations, you can’t afford to be with a hosting company that may not be in business in a few months.

Using Keywords In Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Tools to monitor your website

You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

  1. A tool which you can use to test your own website links or other websites for broken links:

          http://home.snafu.de/tilman/xenulink.html

  1. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:

          http://www.digitalpoint.com/tools/backlinks/ 

  1. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:

          http://www.digitalpoint.com/tools/website-country/

  1. In order to track the location of the visitor or a customer to your website:

          http://www.digitalpoint.com/tools/geovisitors/ 

  1. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :

         http://www.digitalpoint.com/tools/webrank/

  1. Here is a link to check the web ranking of a website using a Mac or Apple computer:

          http://www.digitalpoint.com/tools/pagerank-mac/ 

  1. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising

          http://www.digitalpoint.com/tools/adsense-charts/

  1. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:

         http://www.digitalpoint.com/tools/adsense-sandbox/ 

  1. This link will take you to a cooperative advertising network where you can join to display and

         share your ads with other website owners:

         http://www.digitalpoint.com/tools/ad-network/

  1. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.

          http://www.digitalpoint.com/tools/search/

  1. Here are some links to free website counters which you can use on your website to track your traffic and hits:

         http://www.digitalpoint.com/tools/counter/

        http://www.amazingcounters.com/?ref=gad033

        http://www.cyber-counter.com/signup.php

        http://www.statcounter.com/free_hit_counter.html

        http://www.free-counters.net/

Tips to Increase Ranking and Website Traffic

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

  • Create a site with valuable content, products or services.
  • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
  • Research and use the right keywords/phrases to attract your target customers.
  • Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
  • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
  • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
  • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
  • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
  • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
  • Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
  • When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
  • When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
  • Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.