Category Archives: Marketing

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Determining Your Target Market

When you want to market your products or services, the first thing you need to do is to determine your target market. Once target market is determined, you can then use the four P in marketing to decide how to approach your target market.

The Four P referred here is product, price, place (distribution) and promotion.

So, why is target market important? The main reason is that company exists for a reason. It needs to differentiate itself from competition in order to survive.

For example if you have decided to sell bottled water to the general mass in the urban area, then good luck with that. In the US, Pepsi and Coke has widespread distribution of bottled water consumption through its Aquafina and Dasani brand. If you still insists on selling bottled water, then you need to narrow your target market.

For example, instead of selling to the general mass, your target market for the bottled water can be physically active individuals who avoids thirst quenchers such as Gatorade when they exercise.

Once you identify this target market, you would then use the four P to differentiate yourself from regular bottled water. For example, in terms of place (distribution), you can avoid places such as fast food restaurants or lounges.

Statistically, people who are exercising, seldom visit these places. You would then concentrate your distribution on places such as the school’s sporting facility.

While choosing your target market seems trivial, it will cost you a lot of marketing dollars if done incorrectly.

Let’s assume that you do not decide what your target market is and you are now using the four P in marketing to market your product. You would then distribute your bottled water to places such as convenience stores, gas stations and the shopping mall.

Will you capture audiences who are physically more active than the population? Yes, you will. But, the percentage of that audience is small compared to if you focus your distribution on that target market. As a result, you spend large amount of money to capture a small portion of the audience. Worse still, big companies such as Pepsi and Coke are now aware that you are invading their turf. The next thing they’ll do is to bombard the mass media with advertisement and price cut to make your products invisible. If they do it long enough, your survival may be in question.

Therefore, choosing your target market is really important before marketing your products.

In the online world, you need to choose your target market too. Once you choose your target market, the four P should reflect this decision. For example, if your target market is individuals who are looking for ways to invest their money, you should not advertise in general audience such as CNN. Your marketing budget will be more effective if you spend your money in financial website such as Yahoo! Finance or The Motley Fool.

Same thing with your distribution channel. If you distribute your content to the general article directory, you will get loads of visitors who may not be interested in your products or services.

Furthermore, as discussed earlier, it might attract your bigger competitors thinking that you are trying to take away their lunch. If your bigger competitors are not inept, they will then react accordingly and launch offensive campaigns that will render your marketing campaign useless.

Fortunately, nowadays, there are plenty of niche article directories allowing marketers to publish articles of certain field. Thus, smaller publishers can gain more visibility as niche directories generally have less people submitting their contents.

Furthermore, larger competitors are reluctant to publish their contents there. The reason is that they have a larger cost overhead. Focusing on small target market will not do them any good. It is their loss. But you, my friend, should not miss this opportunity. It is one of the most efficient way of using your marketing dollars.

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Ideas on how to Save Money When Buying

Ideas on how to Save Money When Buying

Shopping is very addicting. Usually, the household budget is sacrificed once you go shopping. Shopping should not give you head aches so long as you know how to budget. Here are the things which you need to remember:

1. Remember to spend your money wisely whenever you go shopping. Bring the particular exact amount of money you need in buying your items. To make certain you only purchase the important things, you have to make a set of the things that you need to buy. You might then budget your money wisely and will prevent you from buying things that are not that important.

2. It is a good idea that you compare prices from different stores before buying a specific thing. Do not limit yourself to only one store. There are stores offering the same quality but can have a lower price. A smart thing you may do is to be mindful of the prices of the items that you buy regularly when shopping. At this time there are instances that a store has an unforeseen changing of costs on different items.

3. That is recommended that you do your shopping during the end of the growing season. Prices of many items, especially clothes, are incredibly low and affordable during this time of the entire year. You may buy clothes in the a few months of August and The month of september if you are looking for bargain clothes for your summer wear.

4. You might shop in money stores where you can find items that are on sale and where prices are low. Though the quality of some items is different when you buy in shopping malls and shopping galleries but the merchandises are still new and not yet used. These stores provides you the best prices that can cope with on your budget.

5. Another way to save money while shopping is to economize the travel you make in locating the stores you want to buy something. You may take a stop on your daily route to find out if the items you buy regularly never have changed their prices and/or still in the price of your finances. You may purchase the item could you do your shopping schedule. This can save you fuel and time.

6. Try to find discount stores offering quality items that contain discount rates and may offer a very affordable price on your desired item. The prices on discount stores may vary depending on season of the year. These stores can be found in large shopping areas similar to malls and shopping galleries and museums.

 

Go to Google and type  finance Torch so you will get www.financetorch.com then click and check all type of Ideas for saving money.

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TOP 5 ONLINE STORES SHOPPING ONLINE IN SAUDI ARABIA

When you land in Saudi Arabia and have your first involvement with the postal administration you will rapidly comprehend why numerous avoid internet shopping. I have been through what’s coming to me of postal question, discounts, bothers and so forth with regards to internet shopping.

So why much trouble? Truly, I adore internet shopping it is one of my most loved side interests. Additionally, the arrangements you get online are incomprehensible here as are a large number of the design choices. I do have a tendency to like to get the vast majority of my design and magnificence purchases on the web. Following a couple of years of experience

I have custom fitted a short rundown of the best online shops conveying to Saudi Arabia. As far as choices, cost and client benefit every one of these spots completely fulfilled my shopping knowledge.

Remember the best conveyance choice regardless of where you shop online is by messenger shipping (trackable), on the off chance that it is not offered then I would mull over going out on a limb.

1. ASOS > http://www.asos.com

For all your style needs ASOS is the spot to shop. With a gigantic choice of design purchases for men and ladies this is a certain victor in my books. Conveying both their own image and different architects you will undoubtedly discover what you’re searching for. They offer both standard and express dispatching (messenger) and are phenomenal with regards to client administration. I totally cherish ASOS!

2. FeelUnique >http://www.feelunique.com/

All things excellence can be found here and at sensible rates. I specified in a before post about the strange swelling of costs on beauty care products (here) in Saudi Arabia, so this is a spending well disposed choice. They convey a huge number of restorative brands, body and hairlines and apparatuses for all your excellence needs. The main constraint when shopping here is that a few alternatives are restricted to Saudi Arabia customers on account of outskirt controls (boo)! At any rate in case you’re a stunner addict then this spot is made of dreams…

3. Kobo >http://www.kobobooks.com/

Savants this one is for you. The more famous site Amazon is additionally an alternative however I thought that it was loaded with bothers when I attempted to get something sent here. Indeed, even downloadable ebooks were dangerous and I the client administration did nothing for me. For bother free ebooks KOBO is the spot to shop. Everything is done on the web, straightforward and stretch free. Stocking the most up to date discharges and what’s coming to them of works of art this is a spot to visit. Additionally, it is perfect with most tablet devices including the iPad so there is no compelling reason to purchase the particular KOBO tablet.

4. Souq >http://saudi.souq.com/sa-ar/

Electronic hotspot this online shop is the solution for your nerd needs. They are a Middle Eastern organization that offers everything from cameras to home machines. Continually conveying the most recent models you are certain to discover what you’re searching for. The special reward shopping here is that they offer pay on conveyance benefit that gives you a chance to pay for your buy when the messenger touches base with your conveyance. This is awesome for the individuals who don’t have charge cards or those that are tired about utilizing their Visas on the web. As far as possible shopping here is that you have to every now and again check the site since stock rapidly offers out.

5. Cobone >http://www.cobone.com

Not your run of the mill online shop. This site is the spot to go when you’re searching for an arrangement. The site offers coupons for a few retailers, administrations, and excursion bundles each day at shockingly low costs. You will go over excellence spa bundles to auto itemizing specials, actually a coupon for everything. The site is city particular so simply pick the city your right now dwelling in and shop away. The site is unquestionably time touchy, as the specials are open for a couple days on end and restricted to a specific number. It is anything but difficult to utilize and is an incredible approach to encounter new eateries, spas and so on decisively of squandering any cash.

Cheap Car Rental for you

Cheap Car Rental for you

In today’s world of competitive marketing and cutthroat competition, a customer can’t really predict whether the deal he/she is closing will benefit her or not, most of the time most, consumers, just go on with the deal just to avoid all the hassle of inquiring for more economic alternatives, or discounts. This also applies to car rentals, nowadays, it’s hard to call anything a cheap car rental, with the inflation rate of products, continuing gas price increase it’s hard to keep product prices down, so here are a few tips to keep your car rentals cheap, even if every other factor is making it expensive.

1.Reserve your cheap car rental internet sites instead of over the counter ones. Internet sites, offer internet only discounts which could very beneficial for you, cheap car rentals can be achieved by being witty, put discounts like these to your advantage and you’re sure to save a lot.

2.One way to get cheap car rentals is to try to get the most out of your rental. Most car rentals require you to fill the tank when you return it, so on your way to returning the rented car, fill it up with the cheapest type of gas you could find, you’ll save more than when they make you pay for the gas at an inflated rate.

3.If you can, always rent at only one Car Company, companies give you cheap car rentals for frequently renting their cars, discounts, coupons and sometimes even miles.

4.Ask the car rentals if you can exchange your flyers miles for car rental miles. This is especially useful when your flyer’s miles is about to expire, instead of just letting it go to waste, get a cheap car rental for it.

5.For a cheap car rental, try to make reservations as early as possible, car rental; companies give discounts for customers who reserve early.

6.To get your rental cheaper, pick up your car early in the morning, just as the shop is opening, so that there will be a shortage on the cheap car rentals, at this point, the renters may give you a free or a marked down upgrade.

7.Look for packages like hotels and rental packages or if you want a cheaper car rental find a package that includes air fare, car rental and hotel stay, these packages give you great discounts on all three, so if you’re planning to do all, I suggest you get a package deal to get the most out of your money.

8.To get a cheap car rental at your own, price, find rent-at-your-own-price internet sites that look for the best possible deal with the budget that you’ve given them, but be careful with this, review the company’s history first before you get into it, or make sure that there are no other cheaper means before you close the deal, remember, once you make a reservation, you can’t cancel it.

9.If you’re going to use the car for more than five days try to find weekly rates from car rentals, with weekly rates, the sixth and seventh day are almost always discounted, so look for this when you’re out for a cheap car rental.

10.Instead of picking up your rental at the airport, save money by picking it up at the shop, this’ll reduce airport surcharges.

Top 3 Ways To Boost Your Affiliate Commissions Overnight

Top 3 Ways To Boost Your Affiliate Commissions Overnight

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

Two Basic Parts of a Low Cost Web Site Promotion

Two Basic Parts of a Low Cost Web Site Promotion

Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success – a low cost web site promotion that really works.

If you have been trying to promote your own web site and you have received traffic every hour, my hands are down for you. But for those people who need assistance, who does not have the patience to promote their own product and services, and lacks knowledge to properly advertise themselves, here are some guidelines to help you achieve success with a low cost web site promotion.

Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site – for your products and services presented in your web site catches the people’s attention.

The first inexpensive method of web site promotion is the search engine submission. This first part is the act filing information and submitting your web site to search engines. There are two types of Search engine submission – manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

The second money-saving web site promotion is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site’s criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site promotion.

Other types of inexpensive web site promotion you could use to boost up traffic on your web site are banner advertising, classified ads, text links and section sponsorship. Banner advertisements pop up above and below web pages, and sometimes in another window. Text links and section sponsorship may cost more, but these methods helps in promoting to your specified target audience. It wouldn’t harm your web site to try these methods.

Always remember that the effects of your not so costly web site promotion hits are increasing significantly each day. Don’t waste time; find an effective and affordable web site promotion of your choice today.

 

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Low Cost Seo Tips

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

 

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